We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
A Study on E-Tailing and the Factors Influencing Consumer Buying Decisions of Dairy Products During the Covid-19 Pandemic in India.
- Authors
Neha; Mohanty, Swaroop
- Abstract
During the COVID-19 pandemic and its mutations infecting humans, the Government of India imposed a lockdown all over the country, the exceptions were for commodities covered under the Essential Commodities Act, 1955. The essential commodities act, includes drugs, dairy products, fertilizer, foodstuffs, petroleum products, jute, textile, fruits, vegetables, cattle fodder, and cottonseed. This study will understand how the dairy industries coped during the pandemic by adopting new strategies from e-tailing and related factors. During the ongoing pandemic, this study mainly focuses on using mobile apps and e-stores for online sales of dairy products. The quantitative study uses primary and secondary data. The dairy products included in the study are curd, paneer, buttermilk w.r. t e-tailers like Milky moo, Omfed, Big Bazaar, Fresh express, Home express, Swiggy, and Nature's basket. Many dairy companies have their apps and websites. This study is carried out in the capital city Bhubaneswar.
- Subjects
BHUBANESWAR (India); INDIA; COVID-19 pandemic; DAIRY products; ELECTRONIC commerce; CONSUMERS; CHEESEMAKING; INTERNET sales; JUTE industry
- Publication
Parikalpana: KIIT Journal of Management, 2023, Vol 19, Issue 1, p300
- ISSN
0974-2808
- Publication type
Article
- DOI
10.23862/kiit-parikalpana/2023/v19/i1/220846