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- Title
Marca e publicidade em "retrato de família": a juventude em cena.
- Authors
Ogécia Drigo, Maria
- Abstract
In order to evaluate the extent in which the Dolce & Gabbana brand proposes youth as a value, in printed advertising with "family portrait", this paper treats the role of brands in contemporary discussing the notion of "culture-world"; it presents aspects of periodization of life across multiple historical periods and the semiotic analysis, from the perspective of Peirce's semiotics, of an advertising piece. The relevance of this paper is to show that youth is a way of life that extends to and is keeping up with the luxury and the new family compositions.
- Subjects
ADVERTISING &; youth; DOLCE &; Gabbana Srl; BRAND image; WORLD culture; SOCIAL values; AGE groups; LUXURY -- Social aspects; FAMILY portraits
- Publication
Comunicação, Mídia e Consumo, 2014, Vol 11, Issue 31, p119
- ISSN
1806-4981
- Publication type
Article