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- Title
StaYing A Step AHead.
- Authors
Blocker, Christopher
- Abstract
The article discusses the nature and importance of proactive participation in business relationships. It references the paper "Proactive Customer Orientation and its Role for Creating Customer Value in Global Markets," co-authored by Christopher Blocker, Daniel Flint and Matthew Myers, which was published in the "Journal of the Academy of Marketing Science." It mentions the need for companies to maintain their edge in a hyper competitive global marketplace to anticipate customers' futures.
- Subjects
CUSTOMER relations; CUSTOMER orientation; BLOCKER, Christopher; FLINT, Daniel; MYERS, Matthew
- Publication
Baylor Business Review, 2012, Vol 30, Issue 2, p46
- ISSN
0739-1072
- Publication type
Article