Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleLe comportement du consommateur (Book).AuthorsHeilbrunn, BenoîtAbstractReviews the book "Le comportement du consommateur," by Jean-Charles Chebat, Pierre Filiatraut, Michel Laroche and colleagues.SubjectsLE Comportement du Consommateur (Book); CHEBAT, Jean-Charles; FILIATRAUT, Pierre; LAROCHE, Michel; MARKETING; NONFICTIONPublicationDécisions Marketing, 2004, Issue 34, p96ISSN0779-7389Publication typeBook Review