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- Title
AN OVERVIEW OF RESEARCH ON MARKETING ETHICS EDUCATION.
- Authors
Hrehová, Daniela; Žiaran, Pavel
- Abstract
Purpose - Last two decades have seen a marked increase in the interest given to the fi eld of business ethics, particularly, marketin g ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach - Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar) by means of the Centre for scientifi c-technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications - Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic fi eld, but also in practice. Academic and scientifi c sources in the area of marketing ethics education are an excellent “instruction”. Limitations - The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fi elds of interest should be addressed, for example mana gement or practices in commerce, etc. Originality - The aim of the article is to map current trends in research in the fi eld of marketing ethics education, as presented in scientifi c journals.
- Subjects
MARKETING ethics research; MARKETING education; MARKETING management; TUITION; COMMERCE
- Publication
Market / Trziste, 2016, Vol 28, Issue 2, p131
- ISSN
0353-4790
- Publication type
Article