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- Title
THE INFLUENCE OF FASHION INVOLVEMENT LEVEL, PART III: THE IMPORTANCE OF STORE ATTRIBUTES AMONG TEEN CONSUMERS.
- Authors
Magie, Anna A.; Young, Deborah D.
- Abstract
The article focuses on teenagers' consuming behavior in the United States and clothing stores' marketing strategy to appeal to them. Topics mentioned include the store attributes important in the eyes of teenagers, including the stores' cleanliness, their general comfort, and the variety of styles offered, the relationships between fashion involvement levels and store attributes, and the important for professionals of the retail industry to put efforts in creating a welcoming environment.
- Subjects
UNITED States; TEENAGE consumers; CLOTHING stores; CLOTHING industry marketing; CONSUMER behavior; ATTITUDE (Psychology); CUSTOMER services
- Publication
TAFCS Research Journal, 2010, Vol 1, Issue 1, p3
- ISSN
1089-3385
- Publication type
Case Study