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- Title
Assessing Discount Policies and Practices in the Casino Industry.
- Authors
Salmon, Jordan; Lucas, Anthony F.; Kilby, Jim; Dalbor, Michael C.
- Abstract
Casino executives were polled regarding their discounting practices and policies. The results indicated that casinos offering discounts to players were most concerned with a player's actual loss and least concerned about the number of hands/rounds played and the player's average bet. The extant literature clearly demonstrates that such a focus can result in substantial financial consequences (Lucas, Kilby & Santos, 2003; Kilby, Fox & Lucas, 2004). Additionally, the analysis of two discount-oriented deals offered to premium players demonstrates the potentially destructive power of discounts on casino cash flows. These results fill a gap in the literature related to the prevalence of discounts and the extent of casino managements' knowledge of discount mechanics.
- Subjects
CASINOS; GAMBLING; GAMBLING industry; REBATES; PRICE cutting; DISCOUNT prices
- Publication
UNLV Gaming Research & Review Journal, 2004, Vol 8, Issue 2, p11
- ISSN
1531-0930
- Publication type
Article