We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Thematic Analysis: The Cross-National Conflict Shifting of the NBA–China Controversy.
- Authors
He, Mu; Tao, Weiting
- Abstract
In 2019, a controversy between the NBA and China broke out. Although their relationship continues today, negative consequences still linger and cloud their future. As a transnational organization, the NBA was involved in a cross-national controversy, aligning with the theory of cross-national conflict shifting. The current study analyzed 703 posts on Weibo and 1,500 tweets by thematic analysis. It revealed diverse themes of online public discussions regarding the NBA–China controversy. It also found that social media speeded up the transmission of cross-national conflict shifting and complicated the cross-national conflict as it shifted back and forth between the home and host countries. Moreover, the study findings showed that when top executives engage in advocacy by taking a public stand on a controversial sociopolitical issue and get involved with cross-national conflicts, it is hard to separate them from the organization they represent. Also, their public stance might lead to public suspicion that they used social advocacy for private interests. Finally, the themes from the social media posts suggested cultural differences and an ideology crash between the host and home countries' publics, which generated grander challenges for transnational organizations to deal with.
- Subjects
CHINA; NATIONAL Basketball Association; THEMATIC analysis; SOCIAL advocacy; MICROBLOGS; SOCIAL media; CROSS-cultural differences; CONFLICT theory; HOST countries (Business)
- Publication
International Journal of Sport Communication, 2023, Vol 16, Issue 2, p110
- ISSN
1936-3915
- Publication type
Article
- DOI
10.1123/ijsc.2023-0010