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- Title
Temporary business model innovation – SMEs' innovation response to the Covid‐19 crisis.
- Authors
Clauss, Thomas; Breier, Matthias; Kraus, Sascha; Durst, Susanne; Mahto, Raj V.
- Abstract
The Covid‐19 crisis has hit SMEs particularly hard. Numerous business models (BM) have been limited or rendered downright impossible due to decreased social contact. SMEs can respond to this exogenous crisis via temporary business model innovation (BMI). This empirical study investigates these temporary BMs using a multiple case study approach based on five SMEs in Austria, Germany, and Liechtenstein who within a short period of time applied their core competencies and networks to integrate new BMs, which were in some cases very different from existing ones. These had a positive effect on strategic flexibility, and if desired can also be incorporated into the firm long‐term. The paper contributes to SME crisis management during the Covid‐19 pandemic by pointing out and developing a successful management mechanism that allows to survive a crisis or even improve during this time. Moreover, we contribute to BMI literature by explaining temporary BMI as a new form of BMI. It also makes clear to managers that temporary BMs add value to firms and create new revenue streams.
- Subjects
LIECHTENSTEIN; AUSTRIA; COVID-19 pandemic; INNOVATIONS in business; BUSINESS models; SOCIAL contact; CRISIS management
- Publication
R&D Management, 2022, Vol 52, Issue 2, p294
- ISSN
0033-6807
- Publication type
Article
- DOI
10.1111/radm.12498