Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMaking a Company Sales-Oriented.AuthorsBinkerd, Robert H.AbstractDiscusses key management strategies to make companies more sales-oriented. Definition of the firm's market goals; Key objectives of the selling function; Policy implications on management.SubjectsSALES management; MANAGEMENTPublicationManagement Review, 1968, Vol 57, Issue 6, p26ISSN0025-1895Publication typeArticle