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- Title
COMMENT.
- Authors
Crain, Rance
- Abstract
The article presents two comments in response to the article "Institutional/Image Advertising and Idea/Issue Advertising as Marketing Tools: Some Public Policy Issues," by S. Prakash Sethi in the same issue of this publication. One comment welcomes the voice of business in public policy debate and notes the effectiveness of pro-business advocates to halt pro-consumer and pro-union legislation. The author claims that Sethi may find pro-business advocacy advertising too successful. A second article raises concern about corporate ability to fund advocacy advertising that may create an imbalance in the marketplace of ideas. Specific discussion of the U.S. Supreme Court case First National Bank of Boston v. Bellotti is provided.
- Subjects
UNITED States; ADVOCACY advertising; CORPORATE speech; COMMERCIAL speech; CORPORATE public relations; SETHI, S. Prakash; FIRST National Bank of Boston v. Bellotti (Supreme Court case); UNITED States. Supreme Court; SOCIAL responsibility of business; POLITICAL planning; FREEDOM of speech
- Publication
Journal of Marketing, 1979, Vol 43, Issue 1, p79
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224297904300109