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- Title
LEADERS IN MARKETING: George Romney .
- Authors
Wood, James Playsted
- Abstract
The article profiles American businessman George Romney. Romney is a Mormon missionary, lobbyist, automobile manufacturer, and successful politician. Information is presented about Romney's background and success as a businessman and politician. Romney's work at Nash-Kelvinator Corp. marketing the compact car is discussed. A discussion is presented about Romney's role in the merger between Nash-Kelvinator and Hudson Motor Car Co. to form American Motors. The author focuses on Romney's advertising campaigns for the Rambler automobile.
- Subjects
UNITED States; ROMNEY, George W., 1907-1995; MARKETING executives; MARKETING personnel; AUTOMOBILE industry; NASH-Kelvinator Corp.; SALES personnel; AUTOMOBILE marketing; HUDSON Motor Car Co.; COMPACT cars; AMERICAN Motors Corp.; POLITICIANS; MARKETING
- Publication
Journal of Marketing, 1963, Vol 27, Issue 3, p77
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1249443