We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Impact of Promotional and New Product Strategies: A study based on Paints and Coatings Industry of Pakistan.
- Authors
Uddin, Imad; Ali, Tahir
- Abstract
The purpose of the study is to promote new or improved promotional strategies along with new products relative to the market's current requirement. It helps companies to understand influential factors that have an impact on sales as well as on the opportunities and threats of the market. Data is collected from three primary resources viz. customers, dealers, and doctors. A survey questionnaire was used to collect data from all primary resources along with some interviews from the dealers and Google Analytics has been used for data analysis. This study helps companies to understand influential factors that have an impact on sales, as well as on the opportunities and threats for the market. It takes the events e.g. coronavirus pandemic as an opportunity to improvise the company policies regarding promotion and new products. The study goes in favor of new promotional strategies with new products according to the current events happening in the country. It draws the attention of companies towards Government initiatives for construction and environments. In addition, it encourages promotion through them. It also describes the same initiatives taken by international organizations in pandemic crises as promoted by the study.
- Subjects
PAKISTAN; PROMOTIONAL products; NEW product development; COVID-19 pandemic; COATINGS industry; PAINT industry
- Publication
International Journal of Health & Economic Development, 2021, Vol 7, Issue 1, p50
- ISSN
2373-7948
- Publication type
Article