We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Multimodal Critical Discourse Analysis of a Sample of the Posters Used During the Marriage Equality Campaign in Ireland.
- Authors
Martínez Lirola, María
- Abstract
The purpose of this study is to analyse a sample of the posters used to persuade people to vote for or against marriage equality in the national referendum in Ireland on 22 May 2015. I will focus on the main posters and on the visual and lexical strategies used to persuade the population to vote yes or no during the equal marriage campaign. Multimodal critical discourse analysis will be the framework of analysis. The main tenets of Kress and van Leeuwen's visual grammar (2021) will be applied for the analysis of the images. In addition, van Leeuwen's (2008) social actor theory will facilitate the understanding of how participants are represented in the corpus. The study reveals that there are different linguistic and visual strategies in the posters used by the Yes and the No campaigns before the marriage equality referendum, which I will argue had an influence on the outcome of the referendum and the triumph of the Yes campaign.
- Subjects
MARRIAGE; CRITICAL discourse analysis; EQUALITY; SOCIAL participation; POSTERS
- Publication
Canadian Journal of Irish Studies, 2022, Vol 45, Issue 1, p29
- ISSN
0703-1459
- Publication type
Article