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- Title
Strategy, Customer Service, Communication and Globalization: The Keys to Renewal in Harley Davidson.
- Authors
Robertson, Robert W.; Qualizza, Jennifer
- Abstract
Started in the early 1900's and still going strong today, Harley Davidson is one of the most successful motor vehicle companies in the world. The bar and shield logo is one of the most recognizable trademarks worldwide. The success of the company is tied directly to the corporate commitment to the American experience and quality built motorcycles. Harley Davidson has traveled a long road, from near bankruptcy to top seller, and it has created a team of Harley Davidson experts to help them along that path. During the current "great" recession, Harley Davidson has restated a company-wide emphasis on quality which is made possible by a dedicated, innovative and passionate workforce. The keys to their continued success include strategic focus, customer service, communication and expansion into global markets.
- Subjects
UNITED States; STRATEGIC planning; CUSTOMER services; GLOBALIZATION; HARLEY-Davidson Motor Co. Inc.; TRADEMARKS; AUTOMOBILE industry; BUSINESS success; BANKRUPTCY; BUSINESS forecasting
- Publication
Business Journal for Entrepreneurs, 2010, Vol 2010, Issue 1, p35
- ISSN
1548-1859
- Publication type
Article