Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe palette that stands out: Color compositions of online curated visual UGC that attracts higher consumer interaction.AuthorsJalali, Nima; Papatla, PurushottamSubjectsSOCIAL media; INSTAGRAM (Web resource); REGRESSION analysis; INTERNET users; ALGORITHMSPublicationQuantitative Marketing & Economics, 2016, Vol 14, Issue 4, p353ISSN1570-7156Publication typeArticleDOI10.1007/s11129-016-9178-1