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- Title
Contribuția marketingului intern la creşterea satisfacției angajaților, îmbunătățirea calității serviciilor şi consolidarea relațiilor de afaceri.
- Authors
FILIP, Alina
- Abstract
The behavior and performance of employees are essential in developing customer relationships. Any company that aims to achieve customer satisfaction and loyalty should understand the importance of developing an internal marketing strategy, designed to optimize the performance and productivity of human resources. The strategic relationships developed by organizations with their customers, suppliers and other relevant external stakeholders are generally recognized in the economic literature to have a significant influence on market share, profitability and business stability. More recently, a great number of academic sources highlight the need of an employee oriented business philosophy, whose motivations and job satisfaction ultimately determine the level of service quality offered by the company to the external target.
- Subjects
INTERNAL marketing; JOB satisfaction; EMPLOYEE motivation; ORGANIZATIONAL behavior; CUSTOMER satisfaction; CUSTOMER loyalty; CONSUMER behavior
- Publication
Quality - Access to Success, 2011, Vol 12, Issue 4, p43
- ISSN
1582-2559
- Publication type
Article