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- Title
Kako nas (ne)vidijo in kako naj se vidimo.
- Authors
Sedmak, Marjan
- Abstract
Do the media pay the due attention to what is going on in civil society in general?And when they do, do they pay adequate attention to all parts of it, first of all to the elderly? Seniors as a social group with its distinctive collective identity still lag behind those social groups with longer tradition of campaigning for its rights (women, disabled, gays) and presence in the society. So called long-living society is relatively new social phenomenon and has still to fight hardly to conquer its place in the media landscape. Are organisations of senior citizens properly equipped to take their place in media landscape? Probably not. The NGO's are no match to the impressive PR facilities of politics, industry and other power centers. Does so called ghetto reporting on elderly and ageing society in general satisfy the needs of societal discourse on the new demographic situations? It is welcome but what we really expect from the media is a permeability of all sectors of media reporting with the issues tackling the age, the changing demography and the problems of older citizens including their right to live a decent life in dignity. And the last question: do the media foster the idea of intergenerational solidarity and interdependence? Whilst the intergenerational interdependence is still strongly felt in average family the politics and media mostly insist in the fragmentation of the social body in big social aggregates. The origin of this fragmentation is usually the position of a social group in the production process - and it is obvious that elderly comes out as a burden to the society. And this stereotype is a priority to clash with.
- Subjects
CIVIL society; MASS media &; social services; SOCIAL groups; DEMOGRAPHY; OLDER people; SOLIDARITY; INTERGENERATIONAL relations; INTERNATIONAL cooperation; SOCIAL services
- Publication
Kakovostna Starost, 2009, Vol 12, Issue 1, p31
- ISSN
1408-869X
- Publication type
Article