Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDEMOGRAPHICS DON'T DICTATE DECISIONS IN HEALTH CARE.AuthorsHixson, JaneAbstractThe article presents a letter to the editor in response to the article "Identifying New Patient Prospects: Efficacy of Usage Segmentation," by Dan Sarel and Howard Marmorstein in the Spring 1996 issue of the "Journal of Health Care Marketing."SubjectsLETTERS to the editor; MARKET segmentationPublicationJournal of Health Care Marketing, 1996, Vol 16, Issue 2, p8ISSN0737-3252Publication typeLetter