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- Title
Retail Versus Private Dental Practices: Do the Patients Differ?
- Authors
Bush, Robert P.; Nitse, Philip S.
- Abstract
Using a consumer-oriented framework, the authors contrast private dental patrons and retail dental patrons in terms of demographic characteristics, choice criteria, and patronage behavior in selecting a dental care provider. Assessments are made of these consumers' attitudes and perceptions toward various dental practice attributes or characteristics. Differences are found across several attributes, but dimensions of quality service, reputation, and competence are not distinguishing characteristics between the two dental patron groups. These results provide some insights and interesting debate about the image and general marketing practice of private dentists and retail dental facilities.
- Subjects
DENTAL offices; DENTAL clinics; MARKETING; DENTAL care; RETAIL stores; DEMOGRAPHIC characteristics; DENTAL education; RETAIL industry; HEALTH attitudes; PATIENT satisfaction; DENTAL personnel
- Publication
Journal of Health Care Marketing, 1992, Vol 12, Issue 1, p39
- ISSN
0737-3252
- Publication type
Article