Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title"Strategic Marketing Planning in Nonprofit Organizations: A Case Study of the Red Cross Blood Program."AuthorsMitchener, CalvinAbstractThe article reviews the book "Strategic Marketing Planning in Nonprofit Organizations: A Case Study of the Red Cross Blood Program," by Bixby Cooper and R. Eric Reidenbach.SubjectsSTRATEGIC Marketing Planning in Nonprofit Organizations: A Case Study of the Red Cross Blood Program (Book); COOPER, Bixby; REIDENBACH, R. Eric; NONPROFIT organizations; NONFICTIONPublicationJournal of Health Care Marketing, 1982, Vol 2, Issue 2, p55ISSN0737-3252Publication typeBook Review