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- Title
MARKETING APPLICATIONS FOR HOSPITAL LABORATORY SERVICES.
- Authors
Fisk, Raymond P.; Freshley, Carol
- Abstract
Hospital laboratory services are an important part of health care services. The authors develop an analysis of these services from a marketing perspective, The laboratory's marketing exchanges are modeled and discussed. Marketing problems are identified and solutions, based on the exchange framework, are proposed that could be implemented by laboratories.
- Subjects
HOSPITAL laboratories; MEDICAL care marketing; DIAGNOSTIC services in hospitals; HEALTH services administration; MARKETING strategy; MARKETING planning; MARKETING research; HEALTH care reform; MEDICAL care costs; SOCIAL exchange
- Publication
Journal of Health Care Marketing, 1981, Vol 1, Issue 2, p33
- ISSN
0737-3252
- Publication type
Article