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- Title
Short communication Fresh market to supermarket: nutrition transition insights from Chiang Mai, Thailand.
- Authors
Isaacs, Bronwyn Alison; Dixon, Jane; Banwell, Cathy
- Abstract
Objective: A preliminary investigation into different eating patterns among Thai consumers who shop at fresh markets as opposed to supermarkets in Chiang Mai. Design: A short questionnaire adopted from a previous study was administered to the forty-four participants, who comprised supermarket users, fresh market users and people who consistently shopped at both supermarkets and fresh markets. Setting: Participants were recruited within four fresh markets and two food courts attached to supermarkets in Chiang Mai. Subjects: Chiang Mai residents who agreed to participate in the study. Equal numbers were regular fresh market and supermarket users. Results: Initial results suggest an association between shopping at supermarkets and attributing bread with culinary value. Conclusions: Supermarkets may be potentially significant players in the 'nutrition transition', providing Thais more convenient shopping at some cost to their healthy food choices.
- Subjects
THAILAND; GROCERY industry; SELF-service (Economics); EDIBLE coatings; TAI (Southeast Asian people); SUPERMARKETS
- Publication
Public Health Nutrition, 2010, Vol 13, Issue 6, p893
- ISSN
1368-9800
- Publication type
Article
- DOI
10.1017/S1368980009993260