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- Title
The Impact of Negative Network News.
- Authors
Weinberger, Marc G.; Allen, Chris T.; Dillon, William R.
- Abstract
Examines the impact of editorial decisions to include or delete message components from negative television news stories on audience perceptions. Existence of broad support throughout the behavioral science literature for the potency of negative information; Analysis of mild form of negative information incriminating innuendo in the context of media sources; Need for television news journalists to make important editorial decisions under intense time pressure.
- Subjects
EDITORIALS; TELEVISION broadcasting of news; BAD news; PSYCHOLOGY; TELEVISION viewers; SENSORY perception
- Publication
Journalism Quarterly, 1984, Vol 61, Issue 2, p287
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769908406100207