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Distributors and film critics: does it take two to Tango?
- Published in:
- Journal of Cultural Economics, 2006, v. 30, n. 3, p. 201, doi. 10.1007/s10824-006-9019-2
- By:
- Publication type:
- Article
Winning: Continuous Improvement Theory in High Performance organizations (Book).
- Published in:
- 1997
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- Publication type:
- Book Review
The impact of advertising content on movie revenues.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 341, doi. 10.1007/s11002-017-9418-5
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- Publication type:
- Article
Category management, product assortment, and consumer welfare.
- Published in:
- Marketing Letters, 2007, v. 18, n. 3, p. 135, doi. 10.1007/s11002-007-9011-4
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- Publication type:
- Article
Do Style-Goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors?
- Published in:
- Marketing Letters, 2005, v. 16, n. 1, p. 53, doi. 10.1007/s11002-005-0986-4
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- Publication type:
- Article
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 394, doi. 10.1007/s11747-019-00631-3
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- Publication type:
- Article
An Empirical Investigation of Signaling in the Motion Picture Industry.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 287, doi. 10.1509/jmkr.43.2.287
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- Publication type:
- Article
The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions.
- Published in:
- Journal of Business Ethics, 2013, v. 114, n. 3, p. 425, doi. 10.1007/s10551-012-1353-z
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- Publication type:
- Article
One for all or all for one: Does the category captain play favourites.
- Published in:
- Canadian Journal of Economics, 2023, v. 56, n. 1, p. 87, doi. 10.1111/caje.12636
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- Publication type:
- Article
Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the "Crowd".
- Published in:
- Journal of Marketing, 2018, v. 82, n. 2, p. 106, doi. 10.1509/jm.15.0481
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- Publication type:
- Article
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 6, p. 71, doi. 10.1509/jm.10.0413
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- Publication type:
- Article
Does Advertising Spending Influence Media Coverage of the Advertiser?
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 33, doi. 10.1509/jmkg.73.6.33
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- Publication type:
- Article
How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 4, p. 103, doi. 10.1509/jmkg.67.4.103.18692
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- Publication type:
- Article
The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 4, p. 16, doi. 10.1509/jmkg.65.4.16.18382
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- Publication type:
- Article
Technological change and managerial challenges in the movie theater industry.
- Published in:
- Journal of Cultural Economics, 2021, v. 45, n. 2, p. 239, doi. 10.1007/s10824-019-09374-z
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- Publication type:
- Article
Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues.
- Published in:
- Journal of Cultural Economics, 2020, v. 44, n. 1, p. 57, doi. 10.1007/s10824-019-09350-7
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- Publication type:
- Article
How effortful decisions get enacted: the motivating role of decision processes, desires, and anticipated emotions.
- Published in:
- Journal of Behavioral Decision Making, 2003, v. 16, n. 4, p. 273, doi. 10.1002/bdm.446
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- Publication type:
- Article
Reviewing the reviewers: The impact of individual film critics on box office performance.
- Published in:
- Quantitative Marketing & Economics, 2007, v. 5, n. 4, p. 401, doi. 10.1007/s11129-007-9029-1
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- Publication type:
- Article
Is silence golden? An inquiry into the meaning of silence in professional product evaluations.
- Published in:
- Quantitative Marketing & Economics, 2006, v. 4, n. 2, p. 119, doi. 10.1007/s11129-006-3181-x
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- Publication type:
- Article
Interactive Influence of Genre Familiarity, Star Power, and Critics' Reviews in the Cultural Goods Industry: The Case of Motion Picture.
- Published in:
- Psychology & Marketing, 2005, v. 22, n. 3, p. 203, doi. 10.1002/mar.20055
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- Publication type:
- Article
Multinomial Logit Market Share Models: Equilibrium Characteristics and Strategic Implications.
- Published in:
- Management Science, 1998, v. 44, n. 10, p. 1396, doi. 10.1287/mnsc.44.10.1396
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- Publication type:
- Article
Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets.
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- Journal of Marketing, 2022, v. 86, n. 3, p. 59, doi. 10.1177/00222429211017827
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- Publication type:
- Article
Cross-Coupons and Their Effect on Asymmetric Price Competition Between National and Store Brands.
- Published in:
- Advances in Consumer Research, 2000, v. 27, n. 1, p. 24
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- Publication type:
- Article
Interpreting Unilateral and Competitive Price Signals: The Moderating Role of Need for Cognition.
- Published in:
- Advances in Consumer Research, 1998, v. 25, n. 1, p. 151
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- Publication type:
- Article