Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCASES IN MARKETING MANAGEMENT.AuthorsBibb, Jon F.; Peterson, Robert A.; Kerin, RogerAbstractThe article reviews the book "Cases in Marketing Management," by Kenneth L. Bernhardt and Thomas C. Kinnear.SubjectsCASES in Marketing Management (Book); BERNHARDT, Kenneth L.; KINNEAR, Thomas C.; MARKETING management; NONFICTIONPublicationJournal of Marketing, 1978, Vol 42, Issue 4, p105ISSN0022-2429Publication typeBook ReviewDOI10.2307/1250102