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- Title
MARKETING POLICY DECISIONS.
- Authors
Gross, Walter; Michman, R. D.; Lamb, Charles; Walker, Bruce J.; Adams, Kendall A.; Kaher, Ruel; Penn, William S.; Mazze, Edward M.; LaPlaca, Peter J.; Jolson, Marvin A.; King, Robert L.; Gable, Myron; Muhlbacher, Hans; Becherer, Richard C.
- Abstract
The article presents abstracts relating to subject of marketing policy decisions. They include "Factors Influencing the Extension of Bank Credit to Small Businesses," by R. D. Michman, "Issues in Designing Consumer Information Environment," by Charles Lamb, and "A World Turing Point and a Better Prospect for the Future," by Peter LaPlaca.
- Subjects
MARKETING; INFORMATION technology; BUSINESS finance; CREDIT
- Publication
Journal of Marketing, 1976, Vol 40, Issue 3, p114
- ISSN
0022-2429
- Publication type
Abstract