Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePupil Size, Eye Direction, and Message Appeal: Some Preliminary Findings.AuthorsKing, Albert S.AbstractPreliminary research evidence is presented which indicates that pupil size and eye direction of models used in pictorial advertising may have an influence on message appeal.SubjectsCOMMUNICATION in marketing; ADVERTISING &; psychology; VISUAL communication; PUPIL (Eye); PUPILLOMETRY; INFLUENCE; CONSUMER behavior; CONSUMER preferences research; ADVERTISING; SALES promotion; PSYCHOLOGYPublicationJournal of Marketing, 1972, Vol 36, Issue 3, p55ISSN0022-2429Publication typeArticleDOI10.2307/1251041