Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title21. Theory in Marketing.AuthorsKING, ROBERT L.AbstractThe article presents abstracts about marketing theory. They include "Foundations for a Theory of Promotion" and "Dimensions of Product Perception," by Robert L. King.SubjectsMARKETING; ADVERTISING; SELLING; SALES; CONSUMER behavior; CONSUMER attitudes; SALES promotion; MARKETING research; SENSORY perceptionPublicationJournal of Marketing, 1967, Vol 31, Issue 4, p97ISSN0022-2429Publication typeAbstract