Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBUDGETING PRINCIPLES AND PRACTICE.AuthorsDunn, S. Watson; McGann, Thomas J.AbstractThe article reviews the book "Budgeting Principles and Practice," by Herman C. Heiser.SubjectsBUDGETING Principles &; Practice (Book); HEISER, Herman C.; HEISER, Herman; BUDGET; NONFICTIONPublicationJournal of Marketing, 1959, Vol 24, Issue 2, p128ISSN0022-2429Publication typeBook Review