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- Title
الاتجاهات البحثية المعاصرة في دراسات العلاقات العامة الرقمية: دراسة تحليلية
- Authors
خيرت معوض عياد
- Abstract
The study investigates recent research trends in digital public relations (DPR). It aims at identifying main research issues in DPR, main findings of these researches, main theoretical frameworks utilized and methodologies applied. The study reviews DPR researches carried out during the first two decades of the third millennium. The results of the study show that the main issues covered are using DPR to achieve the strategic goals of different organizations. The main theories used are excellence theory, dialogue theory and symmetrical approaches of communication. The main methods applied in DPR researches are surveys and content analysis.
- Publication
University of Sharjah Journal for Humanities & Social Sciences, 2019, Vol 16, Issue 2, p247
- ISSN
1996-2339
- Publication type
Article
- DOI
10.36394/jhss/16/2A/11