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- Title
Trust Signals and Legitimacy in Local Products for Local Markets.
- Authors
Woods, Tim; Asgari, Ali; Rossi, Jairus
- Abstract
The article discusses use of the concept of legitimacy developed in the business strategy literature to understand how retailers can use local food sourcing to establish themselves as viable market partners with Lifestyles of Health and Sustainability (LOHAS) consumers. It states that intermediated markets often provide useful services to growers and retailers, with efficiencies in aggregation and distribution, food safety verification, sustainability, and marketing.
- Subjects
BUSINESS planning; RETAIL industry; LOCAL foods; CONSUMERS; MARKETING
- Publication
Choices: The Magazine of Food, Farm & Resource Issues, 2018, Vol 33, Issue 3, p1
- ISSN
0886-5558
- Publication type
Article