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- Title
OUTLOOK ON MLM SYSTEMS DEVELOPMENT A MARKETING APPROACH.
- Authors
BĂLĂŞESCU, Marius
- Abstract
Multi-level Marketing (MLM) or also called Network Marketing refers to network marketing or multi-level marketing. Multilevel marketing is a direct sale in which the sales force is compensated not only for the sales that a person makes, but also for the sales made by recruiting other subscribers. Starting from the problem regarding people's continousness towards network marketing, but also to study an MLM model on the Romanian market, we made a short analysis of the literature, followed by a focus group marketing research to find out the opinions, the attitudes and behaviours of the partners of company X regarding the sale in MLM system.
- Subjects
SYSTEMS development; MULTILEVEL marketing; MARKETING research; ATTITUDE (Psychology); FOCUS groups
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2020, Vol 13, Issue 1, p9
- ISSN
2065-2194
- Publication type
Article
- DOI
10.31926/but.es.2020.13.62.1.1