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- Title
ADVERTISEMENTS SHOWING CHILDREN: AN ETHICAL PERSPECTIVE.
- Authors
MEHTA, D.; MEHTA, NAVEEN K.
- Abstract
Advertisements that portray children influence market very highly. Marketers are using children in their commercial advertisements to push their sales. Children are forcing the adults buy. So, grabbing adult's attention through children has become a sound strategy for majority of manufacturers. Advertisements targeted at children are considered unethical as children are not capable of processing the given information. Consumption of unhealthy products like fast food and tobacco products lead to bad health. Most of the advertisements are viewed as offensive, indecent, vulgar, repulsive, and against public decency. More particularly, it affects children negatively. The present paper makes an attempt to study ethical issues pertaining to use of children in advertisements and authors have also proposed a model, may be very useful for Advertising Industry, Marketers, Corporate sector organizations fighting for protecting children's causes and other stakeholders of the society, to deal with such a sensitive issue in future times.
- Subjects
CHILDREN in advertising; ADVERTISING ethics; MARKETING ethics; MANUFACTURING industries; TOBACCO products; MARKETING
- Publication
CLEAR International Journal of Research in Commerce & Management, 2017, Vol 8, Issue 8, p44
- ISSN
2249-4561
- Publication type
Article