We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Postfeminism, Neoliberalism and A 'Successfully' Balanced Femininity in Celebrity CEO Autobiographies.
- Authors
Adamson, Maria
- Abstract
This article explores the construction of a 'successfully' balanced femininity in the female celebrity chief executive officer (CEO) autobiography genre, and how it is shaped by the postfeminist and neoliberal context. My analysis shows how achieving successful and therefore desirable balance requires one to embrace femininity but in a calculated, market-oriented fashion that benefits business goals, ensuring that one remains a 'good' postfeminist as well as neoliberal subject. I argue that this new femininity poses little challenge to the existing gendered power relations in organizations. The paper adds to the existing debates on doing gender in the workplace by providing an understanding of how and why certain ways of doing femininity in organizations are allowed or disallowed, specifically, how certain organizational femininity comes to be constructed as more successful and valuable in the contemporary postfeminist and neoliberal context. Furthermore, by examining how these ideals of balanced femininity are constructed in celebrity CEO autobiographies, the article highlights the value of exploring these texts as representations of contemporary postfeminist and neoliberal cultural norms.
- Subjects
POSTFEMINISM; NEOLIBERALISM; FEMININITY; CHIEF executive officers; CELEBRITIES; AUTOBIOGRAPHY
- Publication
Gender, Work & Organization, 2017, Vol 24, Issue 3, p314
- ISSN
0968-6673
- Publication type
Article
- DOI
10.1111/gwao.12167