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- Title
The Quality of Communication and Fake News in Tourism: A Segmented Perspective.
- Authors
SOUSA, Bruno Barbosa; SILVA, Marina Soares; VELOSO, Cláudia Miranda
- Abstract
This manuscript aims to contextualize the phenomenon of fake news, its concepts and implications, in the context of tourism activity. The relationship between the concepts is still little explored in the literature, which culminated in the realization of an illustrative study of practical cases with the theory presented by Fedeli (2019). The study of consumer behavior has gained particular interest in recent years in multiple contexts, notably with the development of the digital age. Niche marketing has been with us for some time, what is new is the increasing diversity of markets, and the advanced technologies that allow new approaches to marketing and the deterioration of large companies and their traditional approaches to marketing Tourism is a good example, assuming itself as a multifaceted and geographically complex activity, and tourism increasingly originates new (and different) market segments with different individual interests. For this exploratory research a selection of news considered emblematic that connect the fake news with tourism, a methodology also suitable in the study by Delmazo & Valente (2018). Thus, we obtained insights, reflections and indications for future studies on the analysis of news portrayed within three spheres: ethics, marketing and impact on tourist perception and behavior.
- Subjects
FAKE news; CONSUMER behavior; TOURISM marketing; TOURISM; MARKET segmentation
- Publication
Quality - Access to Success, 2020, Vol 21, Issue 179, p101
- ISSN
1582-2559
- Publication type
Article