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- Title
DIGITAL MARKETING AND CUSTOMER SATISFACTION AND CUSTOMER SATISFACTION IN COVID-19.
- Authors
MANJU, P.; KAVITHA, M.
- Abstract
In 2020 vast majority of the sector was stepped foot in the digitalization. In COVID-19 pandemic and lock down period in India affected small business, schools, colleges, shops, malls and all fields of life. Most people in the world, especially the elderly, have never seen such an impact of COVID-19 event. In this regards, study about crucial situation of COVID-19, digitalization performance, customer satisfaction and some fields turning to digitalization movements.
- Subjects
INDIA; COVID-19; COVID-19 pandemic; INTERNET marketing; STAY-at-home orders; DIGITAL technology; CUSTOMER satisfaction
- Publication
Ilkogretim Online, 2021, Vol 20, Issue 5, p2761
- ISSN
1305-3515
- Publication type
Article
- DOI
10.17051/ilkonline.2021.05.301