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Title
Sunscreen Product Benefits from Co-Promotion.
Abstract
The article reports that Del-Ray Dermatologicals® company has entered into a co-promotion agreement with Stiefel Laboratories Inc. to promote Blue Lizard® Australian Suncream to pediatricians in the U.S. This agreement is designed to take advantage of the strengths of both companies and educate pediatricians and their patients about the importance of sun protection.