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- Title
Seasons greetings: Communicating the Hallmark way.
- Abstract
An interview with Steve Doyal, senior vice president for public affairs and communications at Hallmark Cards Inc. in Kansas City, Missouri, is presented. Doyal's interest in journalism at the University of Missouri has led him to his profession concerning public relations. At first, he was a publications editor before he was assigned in a product publicity role to work with external media. Doyal suggests to those aspiring individuals in the same career to accept personal responsibility.
- Subjects
DOYAL, Steve; CORPORATE public relations; PUBLIC relations personnel; CAREER development; INDUSTRIAL relations; CORPORATE vice-presidents; HALLMARK Cards Inc.
- Publication
Public Relations Tactics, 2011, Vol 18, Issue 5, p8
- ISSN
1080-6792
- Publication type
Interview