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- Title
Factors Affecting the Use of Smartwatches.
- Authors
Barbu, Andreea; Militaru, Gheorghe; Savu, Ionuț
- Abstract
The world of electronics is constantly in the state of evolution, a world where smartwatch devices have already begun to work quickly and have already replaced much of the classic watches. In Romania, smartwatches have become a basic accessory for young people or businesspeople, but they also began to arouse the interest of other categories of people. The goal of this paper is to determine the factors affecting the intention to use smartwatches, focusing attention on young people's perceptions of the functions or advantages of using smartwatch devices. The authors started from the original TAM model and added some external variables to test which of them largely influences the intention to use and buy a smartwatch. The results of this study highlighted that for young people, enjoyment is one of the key variables that strongly influence the perceived usefulness, the intention to use a smartwatch, and also the attitude toward using the smartwatches. The variable that least influences the adoption of these smart devices turns out to be social conformity.
- Subjects
ROMANIA; SMARTWATCHES; YOUNG businesspeople; CONFORMITY; ATTITUDE (Psychology); INNOVATION adoption
- Publication
FAIMA Business & Management Journal, 2020, Vol 8, Issue 1, p44
- ISSN
2344-4088
- Publication type
Article