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- Title
Persistent Misperceptions: Americans' Misplaced Confidence in Privacy Policies, 2003-2015.
- Authors
Turow, Joseph; Hennessy, Michael; Draper, Nora
- Abstract
This paper examines the persistence of Americans' misunderstanding of the function of privacy policies. We also identify groups that have misplaced confidence in the privacy policy label and address whether the groups' patterns of misperception have changed over time. The findings add a new dimension to the argument that the usefulness of privacy policies needs to be reassessed. As a remedy, we call for media literacy programs to address structural features of media systems that lead to broadly held misperceptions such as the one examined here.
- Subjects
WEBSITE security; INTERNET privacy; DATA privacy; MEDIA literacy; INTERNET users; CONSUMER confidence
- Publication
Journal of Broadcasting & Electronic Media, 2018, Vol 62, Issue 3, p461
- ISSN
0883-8151
- Publication type
Article
- DOI
10.1080/08838151.2018.1451867