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- Title
É COM PESAR QUE INFORMAMOS O ENCERRAMENTO DE NOSSAS ATIVIDADES: REPRESENTAÇÕES E PRÁTICAS DO DECLÍNIO ORGANIZACIONAL EM VIDEOLOCADORAS.
- Authors
Alves Pinhal, Vanessa; de Souza Ferreira, Daniel Victor; Florindo Borges, Jacquelaine
- Abstract
This article aims to analyze social representations and strategic practices of video rental store managers with respect to the micro/macro relational tensions that characterize the decline of such organizations. From a perspective that conceives of strategy as practice, the research was conducted within a qualitative approach. Concerning the data collection, interviews and a projective technique with video rental store owners were used. The content analysis was applied to deal with the relational tension results and the elements of human agency: iterative, projective, evaluative-practical. The results demonstrate that evaluative-practical managers make changes while seeking better results and are careful with challenges, whereas iterative managers continue to work as they always did, by serving a few loyal clients and being indifferent to adversity. In spite of different strategic practices, managers share an image in the projective dimension: the death of video rental stores. Thus, strategy as a social practice encompasses themes of organizational change and decline as (anticipated) experience of mourning in organizations.
- Publication
Contextus: Revista Contemporanea de Economia e Gestao, 2018, Vol 16, Issue 1, p62
- ISSN
1678-2089
- Publication type
Article
- DOI
10.19094/contextus.v16i1.1031