Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleModern Gross Profit Analysis.AuthorsEdwards, James B.AbstractMerchandise retailers such as Walmart, Costco, and Target routinely track product margins to assist operating managers in making local stocking and pricing decisions. This article shows how to penetrate product margin behavior based on the price sensitivity of customers and shifts in product mix. © 2016 Wiley Periodicals, Inc.SubjectsGROSS margins; PRICE sensitivity; COST of sales; DASHBOARDS (Management information systems); BUSINESS revenuePublicationJournal of Corporate Accounting & Finance (Wiley), 2016, Vol 27, Issue 4, p45ISSN1044-8136Publication typeArticleDOI10.1002/jcaf.22160