We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Hacia el reconocimiento de una estrategia organizacional posoccidental para contextos interculturales poscoloniales: una crítica a la escuela del posicionamiento en el campo de la estrategia.
- Authors
Arévalo Viveros, Juan Manuel
- Abstract
This reflective article includes the results of a research carried out from a critical perspective whose aim is to problematize the scientific and objectifying method, as well as knowledge of a generic and universal type, usually linked to the field of strategy, in particular with its so-called 'positioning school'. This is necessary because one of the guarantors of the naturalized functioning of the capitalist system has been the exercise of a symbolic 'violence' that obscures and legitimizes the way of action of the existing order. This exercise colonize the minds and bodies of the social actors by appropriating knowledge that uses specific language whose apparent insignias are science and truth and which are functional to capital. This gives form to the parameters of discursive interactions used by individuals to interact and, through this, give life to their societies. The method and knowledge of strategies do not escape this functional manipulation to capital. This invites the omission -which is a problematic fact- of a multiplicity of alternative forms of knowing, which are inherent in post-colonial and inter-cultural organizational contexts.
- Publication
Universidad & Empresa, 2014, Vol 16, Issue 27, p311
- ISSN
0124-4639
- Publication type
Article