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- Title
E-COMMERCE STRATEGY TO INCREASE SALES TURNOVER (STUDY ON SMEs MASABIL MALANG).
- Authors
Kirom, Novita Rifaul; Hernanik, Nova Dwi
- Abstract
Background: Malang Regency is a district in East Java province with the second largest area and the district with the largest population in East Java (Wikipedia.com). Objective: To analyze the ability of UKM Masabil Malang in terms of technology, especially ecommerce Methods: What distinguishes this form of business from classified advertising is that apart from offering a place as a medium to promote its wares, E-commerce also provides payment method services for online transactions. Results: The results of the research are in the form of answers to interviews with informants regarding the factors that become product marketing strategies to increase sales turnover. From the results of interviews with 4 subjects, it is known that the product factor is the driving factor for increasing sales turnover. Conclusion: Masabil is a food manufacturer that sells its products offline and online. The Masabil location is in Turen District, Malang Regency. This study found several factors in the application of product marketing strategies through e-commerce to increase sales turnover in Masabil Turen Malang SMEs. The marketing strategy is Product, Price, Place, and Promotion.
- Subjects
ELECTRONIC commerce; BUSINESS turnover; MARKETING strategy; SMALL business; ONLINE data processing
- Publication
Journal of Social Research, 2022, Vol 1, Issue 12, p485
- ISSN
2827-9832
- Publication type
Article
- DOI
10.55324/josr.v1i12.343