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- Title
PENGARUH PENGGUNAAN TEKNOLOGI AUDIO ON DEMAND BERBASIS PODCAST PADA APLIKASI SPOTIFY TERHADAP TINGKAT KEPUASAN.
- Authors
Pratiwi, Yuan Nindi; Purnomo, Hanni Munarwati; Marcel, Dita Angelina; Kusumawati, Henny Sri
- Abstract
Podcast-based Audio On-Demand technology on Spotify is one of the uses of new media to find information needs used by students in Surakarta. This research aims to determine students' satisfaction levels in Surakarta City using podcasts on Spotify. This research uses a quantitative approach, the population in this research is Surakarta City students who use podcasts on Spotify, with a sample of 40 respondents. The theory used in this research is the Uses and Gratification theory, which has 4 categories for measuring the level of satisfaction: information satisfaction, personal identity satisfaction, integration and social interaction satisfaction, and entertainment satisfaction. The results of this study show a comparison of the average scores(mean) for expected satisfaction (GS) and obtained satisfaction (GO), with the comparison as information, the GS score is 4.09 and the GO score is 4.13 (GS < GO), for personal identity GS score 3.95 and GO score 3.98 (GS<GO), for social integration and interaction GS score 3.96 and GO score 4.03 (GS<GO), for entertainment, GS score of 4.07 and a GO score of 4.12 (GS<GO), with a comparison of the average overall GS score of 36.06 and GO score of 36.47 (GS < GO) which means that the satisfaction obtained by Surakarta students is greater than the expected satisfaction. This means that podcasts on Spotify can meet the needs of their audience.
- Publication
Cerdika : Jurnal Ilmiah Indonesia, 2024, Vol 4, Issue 1, p70
- ISSN
2774-6291
- Publication type
Article
- DOI
10.59141/cerdika.v4i1.744