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- Title
Sustainable Business Models in a Challenging Context: The Amana Katu Case.
- Authors
Lacerda Fernandes, José Augusto; Milton de Sousa-Filho, José; Emerenciano Viana, Fernando Luiz
- Abstract
Context: the Brazilian Amazon region has the largest hydrographic basin in the world. However, even with such abundance, a good part of the population does not have access to quality water in their daily lives. In order to change that reality, a social business called Amana Katu created an innovative sustainable business model based on the principles of circular economy, built through partnerships with NGOs, corporations, government, and universities. Objective: this study aims to understand how sustainable business models can be co-created in challenging contexts. Methods: based on a qualitative case study, data was collected in three phases, from primary and secondary sources over three years, and analyzed following content analysis procedures. Results: the business model is based on different principles of circular economy, and the business cocreation process, based on partnerships with different stakeholders, was fundamental for the generation of value and impact associated with the three dimensions of sustainability. Conclusions: these results contribute to theory for a better understanding of the creation and development of SBMs in challenging contexts. In this kind of context, co-creation processes and a deep relationship with stakeholders have a unique function, and collaborate to create successful initiatives.
- Subjects
BUSINESS models; WATER quality; CONTENT analysis
- Publication
RAC: Revista de Administração Contemporânea, 2021, Vol 25, Issue 3, p1
- ISSN
1415-6555
- Publication type
Article
- DOI
10.1590/1982-7849rac2021200205.en