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- Title
Journal of International Marketing.
- Abstract
The article lists the names of this journal's editors, announces the winners of two marketing awards, and offers summaries for several articles in this issue. Lawrence S. Welch and Reijo K. Luostarinen won the 2010 Hans B. Thorelli Award. Michelle D. Steward, Felicia N. Morgan, Lawrence A. Crosby, and Ajith Kumar won the 2010 S. Tamer Cavusgil Award. Abstracts include the titles "Prior Relationships and Consumer Responses to Service Failures: A Cross-Cultural Study," "Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework," and "Convergence and Divergence: Developing a Semiglobal Marketing Strategy."
- Subjects
MARKETING awards; PERIODICAL editors; MARKETING; CROSS-cultural studies; RELATIONSHIP marketing; MARKETING strategy; AWARDS
- Publication
Journal of International Marketing, 2011, Vol 19, Issue 1, pi
- ISSN
1069-031X
- Publication type
Article
- DOI
10.1509/jimk.19.1.i