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- Title
Imagining Consumers: Print Culture and Muslim Advertising in Early Twentieth Century China.
- Authors
Brown, Tristan G.
- Abstract
After the People's Republic of China was established in 1949, some of China's Muslim peoples, previously known by the term 'Hui' - were officially recognized as members of a ' Muslim Nationality,' the 'Huizu.' 'Huizu' identity became technically inheritable from parent to child, and was thus politically separated from a notion of Islamic belief or religious practice. This short study looks to advertisements in Muslim newspapers and journals as a source of information for this critical period of transformation both for China and the wider Muslim world. Of particular note are the changes in the term qingzhen, a term which was applied to a wide variety of facets of Islamic life in traditional China but which came to take a much narrower meaning during this period. I propose that the advertisements in Republican-era Muslim periodicals, which were published in every corner of the Chinese cultural area, had to adopt a common language reflecting changes in linguistic regimes within China's minority Muslim communities that later shaped state policies.
- Subjects
CHINESE Muslims; ISLAMIC press; RELIGIOUS newspapers &; periodicals; PRINT advertising; RELIGIOUS life in Islam
- Publication
Muslim World, 2014, Vol 104, Issue 3, p336
- ISSN
0027-4909
- Publication type
Article
- DOI
10.1111/muwo.12058