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- Title
THE SIGNIFICANCE OF QUANTITATIVE EVIDENCE IN FEDERAL TRADE COMMISSION DECEPTIVE ADVERTISING CASES.
- Authors
Barnes, David W.
- Abstract
The article explores the use and significance of quantitative evidence in U.S. Federal Trade Commission (FTC) cases concerning deceptive advertising. The principles set by the Food and Drug Administration (FDA) provide a model for administrative evaluation of clinical studies. The protocols described by Michael Finkelstein provide a model for evaluation of econometric studies. These include protocols for the use of regression models in administrative hearings, and for coordinating data analysis between opposing parties. The distinction between practical and statistical significance in FTC data preparation, pre-hearing, and litigation stages may serve as the basis of the guidelines for the use of quantitative evidence.
- Subjects
UNITED States; UNITED States. Federal Trade Commission; FALSE advertising; ADVERTISING laws; UNITED States. Food &; Drug Administration; FINKELSTEIN, Michael; LEGAL evidence
- Publication
Law & Contemporary Problems, 1983, Vol 46, Issue 4, p25
- ISSN
0023-9186
- Publication type
Article
- DOI
10.2307/1191593